Founded in 1976, Jag is a formidable force in the clothing industry producing revolutionary denim designs and boldly going where no other brands have gone. Through the years, Jag has been redefining jeans and creating innovative products.

Jag is the forerunner of ground-breaking designs, creating a statement in women’s denim by launching Skinny Jeans, Jag Push-Up Jeans, Jag Ankle Cut. Jag also revolutionized the look of men’s denim with the release of Jag Stretch for Men; Jag Black – a premium denim line with an industrialuxe edge; Jag 28 and Jag Moto jeans.

Jag has long been known for local and international celebrity endorsers. Setting local fashion trends, pioneering world-class events and advertising campaigns such as JAG Moves in the ‘90s, Jag Black, Jag Denim Queen w/ Binibining Pilipinas ; J❤️AG with actress and influencer Alex Gonzaga, Cut For You 28”  and Moto Jeans with Coco Martin; and Styles of Leadership campaign with Mayor Isko Moreno.

Jag has always been synonymous with style, quality, and value for money. Premium Denim jeans with a strong heritage and presence have been in the market for more than 40 years. Season per season we create only the best fits in the best washes and best finishes for true blood denim enthusiasts.